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The Engineers Are Bloggers Now


engineer Devin Riley

Devin Riley reads the engineering blogs of potential employers to gain insight into what the companies value.

Credit: Jason Henry / The New York Times

Cristian Velazquez, a staff site reliability engineer at Uber, helped fix an important issue for the company's software in 2021. Then Uber asked him to write about it on the company's engineering blog. His post has generated over 84,000 page views since it was published.

Uber is one of several large companies hoping to reach engineers this way. Organizations like Google, Apple, and Meta are also in the blogging game.

The sites combine glimpses into what life is like at a company with case studies about complex programming tasks. The posts tend to have the titles of grad school papers and the editorial flair of instruction manuals. They're often created to increase transparency, provide resources to the engineering community — and entice people to go work at these companies.

From The New York Times
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