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Wimbledon Hoping Big Data Will Improve Fan Experience

man at two laptop computers views Wimbledon matches on multiple screens

IBM records stats on every Wimbledon match. It has 9.2 million tennis datapoints on record.

Credit: Digital Trends

Wimbledon is turning to big data to help improve fans' tennis knowledge, after discovering even ticket holders at the Championships were not aware of most of the players in the game.

Crowds at this year's tournament are to be exposed to more facts and figures organizers hope will help get them "closer to the sport." AI-powered stats will seek to better explain the strengths and weaknesses in players' games but also predict upsets and rising stars, with data built in part from trawling newspaper headlines.

Wimbledon spectators, television viewers, and app users will have access to Win Factor, a tool that will aggregate data from a number of sources to better predict a player's chances of victory in a given match. Fans will be encouraged to scour more information on some of the game's lesser-known players.

Wimbledon will be leaning on IBM, its technology partner of 33 years, to provide the information. It also has staff physically recording stats courtside on every Wimbledon match.

From The Guardian
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