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The Rise of Computer-Generated, Artificially Intelligent Influencers

virtual influencer Lu do Magalu

Virtual influencer Lu do Magalu has 1.3 million followers on Twitter.

Credit: Virtual Humans

Serah Reikka is an award-winning actor with more than 79,000 Instagram followers. She is a semi-autonomous artificial intelligence, a purely online presence with a changing personality and appearance, all governed by a set of algorithms.

Serah is part of a growing community of social media personalities who don't exist in the flesh. Their content isn't so different to that of human influencers. The main difference is that all of it is computer generated.

Some virtual influencers have  surpassed the million-follower milestone. Lu do Magalu, who started out as a virtual sales associate for a Brazilian magazine, now has over 55 million followers across social media.

The influencers' appearances are becoming more customizable and realistic with every technological stride.

From New Scientist
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