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When Your Boss Becomes a Hologram


Project Starline system

Google described the Project Starline system at Google I/O 2021 last May.

Credit: Google

Technology companies are developing holographic communications for businesses, with an eye on corporations forced by the pandemic to reconsider work protocols. Los Angeles-based firm Portl sells a booth that displays a life-sized three-dimensional (3D) hologram for remote interaction, using a camera, light, microphone, and backdrop.

Google is testing a booth with cameras and a glass screen where users can talk face-to-face with 3D images of each other. Microsoft produces holograms seen through virtual reality headsets.

Some critics say Portl and its competitors provide two-dimensional holographic projections rather than true holograms. ARHT Media's Larry O'Reilly in Canada says full-size holograms demand more data than modern networks can typically relay.

From Bloomberg Businessweek
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Abstracts Copyright © 2022 SmithBucklin, Washington, DC, USA


 

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