Online course provider Coursera will decrease the share of revenue it takes for credit-bearing degrees and credentials from its university partners as they increase the amount of tuition dollars they bring in by expanding enrollments or adding new programs.
Universities that reach $10 million in revenue will see the share of tuition revenue that Coursera takes in exchange for hosting and marketing the programs on its platform drop to 35 percent from 40 percent. The revenue share drops further for higher revenue.
"We're seeing universities wanting to move beyond the experimentation phase they've been in the last few years, and they want to move beyond dabbling and start thinking about scale," said Coursera CEO Jeff Maggioncalda. "They've said, we want to go big, but we can't do it with you if it stays at 40 percent."
Coursera's leaders said lowering the companies' fees for big partners is likely to give universities more incentive to consolidate their affordable online degree programs on Coursera's platform at a time when competition in this market is heating up.
From Insider Higher Ed
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