Dani Bell, a British copywriter, built her own marketing startup without writing a line of code.
She used a point-and-click tool called Webflow to build her site and a client-management tool to let customers order services. An online spreadsheet let her store details about each job. And she glued many of these pieces together using Zapier, a service that uses if-then logic to let one online app trigger another.
Sure, it's a bit of a Rube Goldberg machine. "They're a patchwork," Bell says. But overall, it's "good enough, and usually good enough is perfectly OK."
Behold the trend known as "no code" (or "low code"). In the past few years there's been a flowering of tools like those Bell used, all aimed at the non-programming masses.
It neatly inverts the cultural logic around programming and its unique value.
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