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Dress Measures How Many Times the Wearer Was Groped


woman wearing The Dress for Respect

Juliana Schultz gets fitted in The Dress For Respect.

Credit: Leslie Katz / CNET

Too often, women who tell stories of being sexually harassed are met with doubt or disbelief. Now, they have a smart dress to back them up.

The Dress For Respect by advertising agency Ogilvy has sensors sewn in that measure where on the body, and when, the wearer is touched. The information gets transferred via Wi-Fi to a control unit in real time. "It gives us a broader vision of harassment," said Nagib Nassif, a developer who worked on the garment's technology.

The dress got a test run in Brazil, where 86 percent of women have been harassed in nightclubs, according to data from Think Olga, a feminist collective founded by a Brazilian journalist.

Three women wore the sparkly conceptual dress to a Sao Paulo club in one night, and the data showed they were touched nonconsensually 157 times in less than four hours. That averages more than 40 touches per hour.

From CNET
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