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The Mapping Expert Behind Pokémon Go


Nintendo store, New York

Playing Pokmon Go outside a Nintendo store at Rockefeller Center in New York.

Credit: Victor J. Blue/Bloomberg

Over the past couple of weeks, the smartphone game Pokémon Go has more than doubled Nintendo's share price and reintroduced the Pokémon Co.'s digital monsters to the mainstream. The game's developer, which released it in partnership with those companies, is a relative unknown.

From Bloomberg Businessweek
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