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Luring Shoppers to Stores

The Wall Street Journal

August 26, 2010

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New technologies at the retail center at IPG's Media Lab. Mediabrands

It's Steven Spielberg's futuristic "Minority Report" come to life.

Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.

These futuristic technologies are among the interactive tools on display at Interpublic Group of Cos.' new retail center at the advertising company's Media Lab in Los Angeles.

There, Interpublic is testing innovative ways for marketers to connect with customers as part of an effort to better understand what makes consumers buy and to encourage companies to rethink their approaches to the role of the retail store.

From The Wall Street Journal
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