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Eye-Tracking Interfaces Look for Killer App

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Credit: DGA-Foto

By Don Monroe

May 24, 2010

Eye-tracking interfaces have made great strides but their costliness keeps them in premium markets. The key to broad accessibility is a mass application like gaming to drive down costs.

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 (2)

Nice summary. We have done a lot of eyetracking research at PARC too. Mainly around eBooks, reading interfaces, and web usability.

BTW, do you know why eye-trackers still cost so much money? What's keeping it from dropping in price?

   — Ed Chi, May 25, 2010

The people I spoke with felt that the hardware itself did not need to be that expensive in the long run. Companies like Tobii need to make up their R&D costs, and for now they can still charge a premium for the specialty markets. But if high-volume markets open up, there should be economies of scale in manufacturing, and the R&D costs can be spread more widely. It's a classic chicken-and-egg problem. Examples like ubiquitous cameras in laptops and cellphones suggest that there's no fundamental barrier.

   — Don Monroe, May 26, 2010
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