Sign In

Communications of the ACM

Economic and business dimensions

Visualization to Understand Ecosystems


Visualization to Understand Ecosystems, illustration

Companies can no longer rely on just their internal competencies. They must complement their own competencies with those of other firms through alliances, partnerships, and digital relationships. Google, by opening its mobile Android platform to manufacturers and developers, has become the leading apps provider in the mobile space. These multifaceted interdependencies create complex connections, or ecosystems, that affect and are affected by multiple stakeholders such as suppliers, distributors, outsourcing firms, makers of related products or services, and technology providers.3 Competition today is between ecosystems. Understanding ecosystems can then help managers improve strategic decisions and reshape the boundaries of their industries. Interpreting this network of interactions, however, can be difficult. For example, a nascent ecosystem like the Internet of Things (IoT) has no dominant player and is increasing in scale, scope, and complexity.4 Under these circumstances, companies can have difficulty determining the most effective business opportunities.

We describe a graph theoretic visualization method to help companies map relationships between ecosystem stakeholders. To visualize ecosystems effectively, many entities, activities, and tools are required. Capturing, generating, and interpreting ecosystems requires a sponsor who wants to learn more about a company, a technology, or an industry, data scientists to collect salient data and prepare it for analysis, visualization tools, and a domain expert to interpret the visuals and make recommendations. Finally, companies must manage the data, visuals tools, and lessons learned in order to be effective.


 

No entries found

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.
  

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.
Sign In for Full Access
» Forgot Password? » Create an ACM Web Account
ACM Resources
Read CACM in a free mobile app!
Access the latest issue, plus archived issues and more
ACM Logo
  • ACM CACM apps available for iPad, iPhone and iPod Touch, and Android platforms
  • ACM Digital Library apps available for iOS, Android, and Windows devices
  • Download an app and sign in to it with your ACM Web Account
Find the app for your mobile device
ACM DL Logo