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Home » Magazine Archive » 2011 » No. 5 » Challenges and Business Models for Mobile Location... » Comments
Contributed articles: Virtual extension
Challenges and Business Models for Mobile Location-based Services and Advertising
![[article image]](/system/assets/0000/5067/042011_CACMpg122_Challenges-and-Business2.large.jpg?1302813401&1302813400 "screenshots")
Location-based advertising and services for mobile devices continue to escalate, but not without overcoming some technical hurdles.
Screenshots by Joe McCarthy
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.
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