By Gregory Rosston, Scott Savage, Donald Waldman
Communications of the ACM,
Vol. 54 No. 2, Pages 29-31
10.1145/1897816.1897830
Comments
How much are consumers willing to pay for broadband service? Our research estimates consumer willingness-to-pay (WTP) for broadband service and shows a high valuation for broadband for average consumers, and even for inexperienced users.
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