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Matchmaker, Matchmaker
![[article image]](/system/assets/0000/0586/042209_CACMp16_Matchmaker.large.jpg?1240436550&1240436549 "Yahoo! Research Vice President for Computational Advertising Andrei Broder")
Nir Nussbaum
The rapidly changing advertisements that appear on Web pages are often chosen by sophisticated algorithms that seek to place the best ad in the best context before the right customer.
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