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Communications of the ACM

From the editor's desk

The battle of the covers


The battle of the covers. That was the beginning. I had just taken over as Editor-in-Chief of CACM in 1969. Don Madden was then ACM's Executive Director. With undoubtedly some justification, he was concerned that the covers of CACM were too drab and were not attractive to an increasingly broad base of membership. He wanted to brighten them up.

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